ECO Collection

Fall 2022

This past year I took a writing and design course. We were tasked with making a comprehensive, personal, creative work. That's where I came up with the idea of "ECO", a sustainable fashion and lifestyle brand that meshed my interests and values. Within this project, I created a mock-up magazine, articles, and branding guide. I am incredibly excited to share this project and feel it encapsulates myself and my intentions with design and career values moving forward.

ECO Branding & Style Guide

A look into the ECO aesthetic & philosophy

PDF Link

Beige and Green cover page to ECO branding and style guide. Image of person wearing matching set with landscape scene print to the left of an introduction paragraph. Table of contents: page 4 our brand, page 5 our mission, page 6 our audience, page 7 branding: logo guidelines, typography, color palette. Our brand followed by description of the ECO brand. To the right rattan and natural wood furniture in a bright room. Underneath the photo is stats on Brand Power in Magazine and Website. Our mission followed by desciption of the ECO mission. To the right is a mother and daughter. We see their side profile as they face right in funky pink and yellow clothes. An image of people waving colorful cloths in a lavender field. To the left are statistics describing the ECO audience. The ECO logo above a swatch of the brand's signature green color and guides for use. To the right the title branding followed by a statement on ECO's branding. Logo use guidlines and a graphic guide of protected area surrounding the ECO logo in a rectangular formation. The ECO Winter 2033 magazine cover with guidelines on logo placement and logo restrictions. Typography guidelines for the ECO brand. Four different font categories, when they are to be used, and characters listed as example. ECO Color Palette description. Display of color swatches. Green and cream as brand colors. Pink, blue, and black as Winter 2023 additional brand colors.

ECO Magazine

This design functions to showcase my vision for the ECO magazine and gives a taste of the brand as a whole. All editions hold themes of sustainability and covers topics like fashion, beauty, lifestyle, travel, home all with the goal of educating readers, creating conscious consumers, and fueling a passion for preserving and nourishing our environment. This is not representative of an entire magazine, much of the writing is incomplete or filler text, but it aims to display a unified aesthetic and inspiration for future expansion.

PDF Link

ECO Winter 2023 Magazine cover. A model sits with arms stretched over eco logo, a gold trophy-like sculpture balances on her head. She wears colorful Emilie Helmstedt pajamas in front of green and pink striped fabric. A table of contents displaying magazine's content on pink, blue, and green stripes that form interlocking right angles. Left page: Letter from the editor comprised of filler text with image of person in orange shirt with dark hair next to signature. 
                      Right page: Fiona Campbell in red and black top, two images of Campbell's textile sculpture Glut. Left page: Princess Diana walking wearing all white with a green blazer, brown belt and shoes, and black sunglasses. 
                      Right page: Twiggy sitting in tan and brown striped crochet dress. Left page: Person walking in medium wash denim, person pushing blonde hair behind ear wearing plain white fitted top, person's feet in black blundstone boots. 
                      Right page: Person in blue blazer with white top, jeans, a black leather purse and boots. Person in cream monochromatic outfit with a chunky knit sweater, loose trousers, and a fuzzy bag. Person sitting in pink leather jacket with plain white top underneath. Left page: Person in cream button down with colorful beaded vest on top. Person resting leg on marble cube wearing colorful sweater and medium wash jeans. 
                      Right page: Feet with yellow socks and metallic teal heels and feet with white socks and open toed yellow heals. Two People standing in row facing left, one in red suit with patches, the other in green blazer and purple skirt holding cream fish shaped purse. Left page: Athr Beauty golen serum in glass dropper bottle. Avocado green mattress rattan and natural wood furniture in a bright room. 
                      Right page: person sitting next to stack of olive green baboon to the moon bags. Two people stretching in girlfriend collective matching light blue and aqua sets. Two people holding arms wearing Rentrayage recycled outfits. Left page: Person wearing yellow tinted Genusee sunglasses with a frosted clear frame. Oceanly stick product being applied to person's cheek. 
                      Right page: Various dip products on blue tile surface. Yellow, white, and blue Eucalypso sheets on sloppily made bed. Person's feet in yellow Alohas loafers with white soles. Left page: Pink, orange, and green lively coral reef with light green fish in underwater sunrays. 
                      Right page: White, dead coral. Scuba diver taking photo of white, dead coral. Left page: A group of scuba divers work to restore dead coral. 
                      Right page: A dead forest. Restoration workers stretching in forest. Two people looking over blue pond in green forest. Left page: Person in crocheted cream color Zara sweater. 
                      Right page: Person in a funky strapless pink Zara dress with bunchy fabric Left page: Emilie Helmstedt sits on stool in striped pink, yellow, and blue pajamas with colorful fabric fish hanging from ceiling and scattered around.
                      Right page: Three models walk down graphic runways displaying Helmstedt's colorful comfy outfits. Left page: A Helmstedt model stands in front of a pink and purple paper mache cake-like sculpture holding a massive gold fork. 
                      Right page: Emilie Helmstedt squats in front of pink, purple, and cream paper mache background. Helmstedt model lays on carpeted floor in from of pink and purple paper mache cake-like sculpture Left page: Person in all yellow striped outfit holds up giant yellow moon sculpture that rests on the ground. Person stands wearing blue flowy dress over green and purple pants.
                      Right page: Mother and daughter. We see their side profile as they face right in funky pink and yellow clothes.